Are you struggling to keep up with the hustle and demand of blogging? When I first started my blog nearly 4 years ago, I couldn’t seem to get a grip on the whole scheduling thing. I struggled to come up with relevant and engaging content and had an even harder time creating that content in a timely manner. While other bloggers were busting out 3 posts a week and managing their social media, I was getting out one blog post a week and failing MISERABLY at social media.
It wasn’t long before I realized that without a system, blogging was not going to be something I could maintain. After talking with mentors, researching, and taking in all the information I could, I was able to narrow in a system that worked for me.
Today I’m going to show you how I create a full content calendar, including months of blog and social media content, in just a few hours.
How to Create A Content Calendar For Your Blog
Step 1. Brain Dump
This is the piece of the puzzle that is going to help come up with TONS of awesome content for your blog without taking up a ton of time. All you need is a set of sticky notes like these and about 30 minutes.
Short Version: Set a timer for 30 minutes and write down as many blog posts ideas (related to your niche and main topics of course) that you can think of. When the timer goes off, move onto step two.
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Step 2: Decide How Far Out You Want to Plan Your Content
One month. Three months. Six months. The choice is yours.
If you’re only going to plan out your content for a month, a dry erase board like this could be beneficial. It’ll give you the freedom to switch your content around without making a big ol’ mess.
If you plan to create more than a months worth of content (which I highly recommend) a calendar like this would be much more suitable. There is a calendar page for each month of the year which give you the flexibility to plan out as far as you’d like. And with the method I’m about to share, you’ll still have the flexibility to make changes to your content calendar without a hassle. So let’s get to it!
Step 3: Decide How Often You Would Like To Publish New Blog Content
If you’re like me, posting one or two times a week is sufficient. However, I know several other bloggers who post blog content three or four times a week. What standard can you consistently uphold? Your audience is going to want to know what they can expect from you. So whatever you decide, make sure you can consistently deliver!
Once you’ve decided how often you are going to publish new content, you can select which days you want your new content to go live.
Step 4: Pick Your Content
Now that you have all these brilliant content ideas, and how you know how often you want to post and when; you can start putting your calendar together. Go back to the content ideas you came up with during your brain dump. Choose the ideas that offer your audience the greatest value and place on the dates designated for new content.
When you’re done, if you’ve done this correctly, you should have about 6 months worth of new content ideas scheduled out on your calendar.
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Step 5: Incorporate Social Media
Now that you know EXACTLY what you’re going to be writing about for the next 6 months you can create social media content around your blog topics. This is a great way to distribute your content and bring traffic back to your blog. And it doesn’t have to be complicated. What’s great about social media is that it’s all about creating engagement and conversation, which you can learn how to do in just a few steps.