It’s the most annoying thing! You’re scrolling through a blog post, absorbing it content, loving what you’re reading and what you’re getting out of it when BOOM. An ad pops up on your screen page. And it doesn’t just pop up, it overtakes the screen entirely. And just like that, the post you were so eager to envelope has lost your attention.
It’s happened to you before hasn’t it? I know I can’t be the only one.
How to Make Money Blogging Without Using Ads
Listen, I get it. I’m a blogger too. I understand the desire and even the need to turn your blog into something profitable.
I also understand what it’s like to be on the receiving end of the ads and pop up heavy blogs. Yes, invite me to join your mailing list. I would love that! But aside from that friendly invitation, If you’re like me, you are more likely to click out of a blog post than you are to stick around and try to navigate through excessive ads and popups.
The thing is people visit your blog to hear your voice. Too many ads or pop-ups can distract readers from making that personal connection that keeps them coming back to your blog. That’s a problem. Especially if you’re using your blog as an income stream. So how do we work around this?
3 WAYS TO MAKE MONEY BLOGGING WITHOUT USING ADS.
Thankfully, there are options out there for bloggers like me who want to make money blogging but don’t want to participate in ad marketing. We’re going to talk about three of them today, so stick around!
1. Affiliate Marketing
Affiliate Marketing is the where you partner with a brand or a company and in exchange for a commission, you promote their services or products.
The moment you decide to use your blog to make money your blog becomes a sales platform. Instead of seeing products on the shelf like you would in a store, as an affiliate you put the products you are promoting on display in your blog posts. You can extend this same principle to your social media posts. For example check out this Facebook video I did as an affiliate for one of my FAVORITE affiliate programs, The Dating Divas.
There are a lot of similarities between the structure of an affiliate company and network marketing companies. If you are in network marketing, using a blog as a sales platform could be really beneficial for you too.
Pros of Affiliate Marketing
- Affiliate marketing creates a passive income stream. Once your blog post is out there and traffic begins to hit it, over time you can potentially thousands of dollars off of one blog post.
- It’s a time and money saver. Why? Because you don’t have to spend thousands of dollars or hours creating and patenting the perfect product. It’s already been created.
- It is friendly for both seasoned and newbie bloggers. Most affiliate programs will allow you to partner with them regardless of how big or small your following is.
- A quality affiliate program will teach you how to market effectively. That skill set is so something you can carry with you into other blogging or business ventures, and it’s extremely valuable.
Cons of Affiliate Marketing
- Your income is commission based and the commission varies based on the program. In my experience, most affiliate programs pay out at 30% of the sum of your sales. However, there are some that only pay out 3%. Definitely, do your research BEFORE you become an affiliate partner.
2. Sponsored Content
Sponsored content is content created specifically to promote a product, service, or brand, or campaign for a set amount of time. This is not commission based on an affiliate program is. With sponsored content, you are partnering with a brand. You agree on a rate of pay (which can vary based on the size of your audience and your experience) prior to delivering your work and often through a contract of some sort.
I would compare sponsored content to that of a TV commercial. Instead of turning on the TV for a 40-second commercial, your readers tune into your blog post and in doing so increase the visibility of the brand or company with the goal of converting viewers to customers.
Pros of Sponsored Partnerships
- The immediate payout with sponsored content is typically much higher than the payout you will receive as an affiliate.
- The higher your success rate is the more opportunities you have to partner with brands.
- You save time and money by not having to go through the process of creating a product.
Learn more about blogging for profit in How to Blog For Profit Without Selling Your Soul
Cons of Creating Sponsored Partnerships
- They are not always easy to come by.
- Because partnerships end, sponsorships don’t typically turn into passive income streams like affiliate programs have the potential to do.
- Terms and conditions can be difficult to navigate and don’t always end up in the favor of the blogger. For this reason, I recommend taking the time to thoroughly read through all contracts and partnership agreements with someone trusted and qualified to give sound legal advice.
Now we are going to talk about my FAVORITE way to make money from my blog.
3. Content Creation
In my opinion, content creation is the BEST (and most enjoyable) way to make money blogging. It’s limitless. It allows me to get creative and really put my energy into something purposeful and into things you are passionate about.
The majority of my income comes from resources that I created and marketed on my blog.
Pros to Content Creation
- You 100% control over the quality, pricing, and distribution of your products. Which means you can go above and beyond for your customers in a way that you can’t with the incomes opportunities above.
- You can cater to your audience and create the resources they ask for in the way that I like.
- You receive 100% of the profit.
- You don’t have to navigate contracts or partnership agreements.
Cons to Content Creation
- It takes time to create quality products and resources.
- Successfully launching a product is no easy feat.
Are Ads Really All Bad?
To answer your question, no. There is definitely a time and place for using ads on your blog. However, you don’t want to get so consumed with ads and ad income that your reader can’t make it through a blog post without interruption. Your blog is valuable because of the voice that is on it. Don’t mask that. Yours is the voice your readers are coming hear.
So now that you have an idea of what it looks like to create an income from your blog, what income stream sounds most appealing to you?
And why? Drop your answers in the comments! I’m excited to hear from you!