Before I became a blogger the only time I had ever heard the word “avatar” was when my gamer friends were talking video entertainment. That and there’s a pretty awesome sci-fi movie called Avatar if I’m not mistaken. I would have never thought an avatar would have anything to do with blogging. But it does.
In this post, we’re going to talk about avatars; what they are, how to create one, and why every blogger needs an avatar.
Why Every Blogger Needs An Avatar?
When I first started blogging I had dreams of reaching the masses. I wanted to reach out to everybody. I was so pumped and so excited, I thought for sure I could do it. But you know what I realized when it comes blogging? It’s actually kind of difficult to appeal to everybody and stay true to your own purpose. I found myself running in every direction – trying to catch the attention of any person who comes by. When you’re running circles like that, your followers don’t ever get the opportunity to actually get in step with you. That’s where creating a niche comes in. And even more specific than a niche is an avatar.
What Is An Avatar?
So, Who Do You Want To Speak To?
That’s the first questions you’ll have to ask yourself in order to create your avatar. Who do you want to help, teach, or encourage? What kinds of problems do you plan to present solutions to? Is your audience of one going to be a man or a woman? What is his or her name? Yes, Your avatar needs to have a name.
Questions like these will help you create your and shape your avatar into a person that you can comfortably speak to, and when you do speak to them, you can be confident that what you say will add value to their lives because you recognize who they are and where they’re coming from.
Meet Hannah (My Avatar)
She’s 26 years young, married, with three kids. She lives in Alaska and love to be outdoors. Hannah is a Christian wife, She loves to study the Bible and actually leads a Bible Study for young women. Hannah’s husband, however, is not a Christian. Sometimes she struggles with letting him lead their family because the choices he makes aren’t always ones she believes will honor God. All that aside, She loves her husband dearly and is always looking for resources that will help her strengthen her marriage and love her husband in a way that pleases God. She wants to be her husbands biggest cheerleader.
Hannah loves to write. It started with just journals but has grown into writing devotionals, small books, and yes, blog posts. Hannah is slowly warming up to the idea that she can make money from her blog and the resources she offers on it. She’s eager to learn more and spends a lot of her time on Pinterest researching and learning the in’s out and how to’s of blogging. She learns a lot from “The Writer’s Cove,” a group she found on Pinterest for Bloggers and Business Owners.
Hannah doesn’t have much spare time but when she does get a chance to put her feet up she likes to read a good book. She’s learning to make taking care of herself a priority and she loves to experiment with different beauty and hair care products.
Speak To One, Speak To All
I think it’s important to note that not everyone who reads my blog is an exact replica of Hannah, but most can relate to her and have similar interests, struggles, wants, or needs. This is why every blogger needs an avatar. In writing to specifically to Hannah I can speak into the lives of thousands of people just like her.
If you want your audience to engage with your content, value your input, and keep coming back to your blog for more of it, start by creating a blog avatar. If you want to grow your community, learn first, to write for an audience of one.